Big is beautiful. And to give you the biggest, most beautiful hair, we made Absolute Volume. Enriched with moisturizing, thickening provitamin B5, plumping and strengthening wheat proteins, it lifts your hair up where it belongs without adding weight.
Men’s hair styling depends on healthy hair – and let’s not forget the scalp, where all that fantastic hair comes from. Essential Shampoo is everything in one. A shampoo, beard wash and body wash. To strengthen, thicken and feed hair the nutrients it needs to thrive, we blended in creatine and bamboo. It’s the perfect everyday shampoo for dry hair and scalp.
A great color treatment is a work of art – and we want it to stay beautiful long after leaving the salon. It all begins with the right shampoo. So Pure Color Care Shampoo is sulfate-free – and gently cleanses, hydrates and nourishes, while keeping color sealed into each and every strand of hair.
As in nature, healthy hair is all about balance. We formulated So Pure Moisturizing Shampoo with organic plant-based ingredients to oh-so-gently restore hair and scalp hydration. Our Moisturizing Shampoo is safe to use on color treated hair, and contains no sulfates – leaving hair soft and shiny without stripping hair’s natural oils
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