Big is beautiful. And to give you the biggest, most beautiful hair, we made Absolute Volume. Enriched with moisturizing, thickening provitamin B5, plumping and strengthening wheat proteins, it lifts your hair up where it belongs without adding weight.
As in nature, healthy hair is all about balance. We formulated So Pure Moisturizing Shampoo with organic plant-based ingredients to oh-so-gently restore hair and scalp hydration. Our Moisturizing Shampoo is safe to use on color treated hair, and contains no sulfates – leaving hair soft and shiny without stripping hair’s natural oils
A great color treatment is a work of art – and we want it to stay beautiful long after leaving the salon. It all begins with the right shampoo. So Pure Color Care Shampoo is sulfate-free – and gently cleanses, hydrates and nourishes, while keeping color sealed into each and every strand of hair.
Lifeless, brittle hair doesn’t need to be sheared away. Repair it! A gentle So Pure Recover salon treatment is a great first step. Keep up the good work at home with So Pure Recover Shampoo – and let the organic essential oils and plant extracts restore hair to its naturally shiny, healthy fabulousness.
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